ICR Group is one of the largest and most stable retail organizations in Georgia. The company started operating in the Georgian market in 1993. It represents international brands of footwear, clothing, accessories, furniture and food.

Our collaboration with ICR spanned a wide range of times: large-scale market research, pre and post-campaign research, store affiliate research, in-depth customer loyalty interviews and research, customer satisfaction research, new concept and brand testing through focus groups, strategic decision making based on the results and recommendations of the research, develop recommendations on potential marketing activities, research the activities carried out and implemented, measure the results. ICR brands maintain top of mind positions for years, which is solely due to the stable market research and strategic solutions based on the research results.