Research

With our help, you will make the most effective, research-based decisions to advance your business. Our work will give wings to your ideas. We will discover challenges together, design an appropriate research methodology, carry out the fieldwork and, after a thorough analysis of the results, recommend the most effective course of action. Our vast experience includes over 200 research projects and more than 10,000 persons surveyed.

Public opinion can be deduced through various quantitative and qualitative methods. The most experienced researches of the industry are involved in designing the survey, selecting a methodology, and developing fieldwork monitoring techniques. The product of their expertise allows us to study your customers and their behavior, as well as your competitors and their specific nature. We can test new products or marketing campaigns, locate a niche on the current market and discover new opportunities for your business.

Market Research and Analysis entails gathering all information relevant to launching a new product, brand or solution. We evaluate the size of the market, its operating principles, your main competitors and your clients. All this data is necessary to determine our visibility on the market, set specific goals and devise paths of development.

Sociological Studies focus on the interests, needs and desires of the society. We recommend this type of research in cases where one needs to study the behavior of specific groups or the society as a whole. The data is then viewed through the lens of business decision making, as well as to discover various social issues.

Customer Research keeps you consistently informed about your customers’ desires. Knowing this, you can provide them with the best customer experience possible. It is recommended to repeatedly measure various parameters of your brand – NPS, awareness, frequency of visit, etc.

Competitor Study helps you maintain the leading role on your market. This service arms you with a complete analysis of the competitive environment: pricing policies, production and customer behavior.

Service Audit (mystery shopper) is a way for you to accurately evaluate the quality of your own products and services. The value of such observation lies in the importance of controlling your presence on the market. Those who first discover their own weaknesses have the opportunity to quickly address them and fortify their competitive position. 

Projects

We Give Wings To Your Ideas

All projects
Corporate Responsibility Research

Corporate Responsibility Research

Commissioned by the non-governmental organization CIDA and with the financial support of the Swedish government, for the first time in Georgia, our team conducted a corporate responsibility research of large, medium and small organizations operating in the country.

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Research on the possibilities of radio broadcasting development in Georgia

Research on the possibilities of radio broadcasting development in Georgia

"The service was provided professionally withย qualified team. Each stage of the research was completed and the report was submitted in accordance with the deadlines set by the agreement. Based on the above, the commission recommends that "Innova" LLC provide a similar service to another customer" - Chairman of the Communications Commission - Kakhi Bekauri

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Location Research

Location Research

แƒ‘แƒ˜แƒ–แƒœแƒ”แƒกแƒ˜แƒกแƒแƒ—แƒ•แƒ˜แƒก แƒกแƒฌแƒแƒ แƒ˜ แƒšแƒแƒ™แƒแƒชแƒ˜แƒ˜แƒก แƒจแƒ”แƒ แƒฉแƒ”แƒ•แƒ แƒ”แƒ แƒ—แƒ”แƒ แƒ—แƒ˜ แƒงแƒ•แƒ”แƒšแƒแƒ–แƒ” แƒกแƒแƒ™แƒ•แƒแƒœแƒซแƒ แƒ’แƒแƒ“แƒแƒฌแƒงแƒ•แƒ”แƒขแƒ˜แƒšแƒ”แƒ‘แƒแƒ.

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McCafรฉ

McCafรฉ

McDonaldโ€™s แƒกแƒแƒฅแƒแƒ แƒ—แƒ•แƒ”แƒšแƒแƒก แƒ‘แƒแƒ–แƒแƒ แƒ–แƒ” McCafรฉ-แƒก แƒ’แƒแƒฎแƒกแƒœแƒแƒกแƒ—แƒแƒœ แƒ“แƒแƒ™แƒแƒ•แƒจแƒ˜แƒ แƒ”แƒ‘แƒ˜แƒ— แƒ›แƒแƒฎแƒ“แƒ แƒ›แƒแƒกแƒแƒšแƒแƒ“แƒœแƒ”แƒšแƒ˜ แƒจแƒ”แƒ“แƒ”แƒ’แƒ”แƒ‘แƒ˜แƒก แƒฌแƒ˜แƒœแƒแƒกแƒฌแƒแƒ  แƒ’แƒแƒœแƒกแƒแƒ–แƒฆแƒ•แƒ แƒ

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Pre and Post Assessment of the Marketing Campaigns

Pre and Post Assessment of the Marketing Campaigns

แƒ›แƒแƒ แƒ™แƒ”แƒขแƒ˜แƒœแƒ’แƒฃแƒšแƒ˜ แƒ“แƒแƒœแƒแƒฎแƒแƒ แƒฏแƒ˜แƒก แƒแƒ“แƒ”แƒ™แƒ•แƒแƒขแƒฃแƒ แƒแƒ‘แƒ˜แƒก แƒ’แƒแƒœแƒกแƒแƒ–แƒฆแƒ•แƒ แƒแƒ“ แƒ›แƒœแƒ˜แƒจแƒœแƒ•แƒ”แƒšแƒแƒ•แƒแƒœแƒ˜แƒ แƒ›แƒแƒ›แƒฎแƒ›แƒแƒ แƒ”แƒ‘แƒšแƒ”แƒ‘แƒ˜แƒก แƒ›แƒฃแƒ“แƒ›แƒ˜แƒ•แƒ˜ แƒจแƒ”แƒกแƒฌแƒแƒ•แƒšแƒ แƒ“แƒ แƒ™แƒแƒ›แƒžแƒแƒœแƒ˜แƒ”แƒ‘แƒ˜แƒก แƒจแƒ”แƒ“แƒ”แƒ’แƒ˜แƒแƒœแƒแƒ‘แƒ˜แƒก แƒจแƒ”แƒคแƒแƒกแƒ”แƒ‘แƒ.

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แƒ›แƒแƒ แƒ™แƒ”แƒขแƒ˜แƒœแƒ’แƒฃแƒšแƒ˜ แƒ™แƒแƒ›แƒžแƒแƒœแƒ˜แƒ”แƒ‘แƒ˜แƒก แƒžแƒ แƒ” แƒ“แƒ แƒžแƒแƒกแƒข-แƒจแƒ”แƒคแƒแƒกแƒ”แƒ‘แƒ

แƒ›แƒแƒ แƒ™แƒ”แƒขแƒ˜แƒœแƒ’แƒฃแƒšแƒ˜ แƒ™แƒแƒ›แƒžแƒแƒœแƒ˜แƒ”แƒ‘แƒ˜แƒก แƒžแƒ แƒ” แƒ“แƒ แƒžแƒแƒกแƒข-แƒจแƒ”แƒคแƒแƒกแƒ”แƒ‘แƒ

แƒ›แƒแƒ แƒ™แƒ”แƒขแƒ˜แƒœแƒ’แƒฃแƒšแƒ˜ แƒ“แƒแƒœแƒแƒฎแƒแƒ แƒฏแƒ˜แƒก แƒแƒ“แƒ”แƒ™แƒ•แƒแƒขแƒฃแƒ แƒแƒ‘แƒ˜แƒก แƒ’แƒแƒœแƒกแƒแƒ–แƒฆแƒ•แƒ แƒ˜แƒกแƒ—แƒ•แƒ˜แƒก แƒ›แƒœแƒ˜แƒจแƒ•แƒœแƒ”แƒšแƒแƒ•แƒแƒœแƒ˜แƒ แƒ›แƒแƒ›แƒฎแƒ›แƒแƒ แƒ”แƒ‘แƒšแƒ”แƒ‘แƒ˜แƒก แƒ›แƒฃแƒ“แƒ›แƒ˜แƒ•แƒ˜ แƒจแƒ”แƒกแƒฌแƒแƒ•แƒšแƒ.

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Impact of Covid-19 on Corporate Responsibility in Georgia

Impact of Covid-19 on Corporate Responsibility in Georgia

In 2020, we conducted a study to assess the impact of the economic crisis caused by the pandemic on the social responsibility of business companies

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