Research
- Industry Analysis
- Sociological research
- Brand Metrics
- Competitor analysis
- Service audit (Mystery shopper)
- U&A
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- Customer Experience Mapping
With our help, you will make the most effective, research-based decisions to advance your business. Our work will give wings to your ideas. We will discover challenges together, design an appropriate research methodology, carry out the fieldwork and, after a thorough analysis of the results, recommend the most effective course of action. Our vast experience includes over 200 research projects and more than 10,000 persons surveyed.
Public opinion can be deduced through various quantitative and qualitative methods. The most experienced researches of the industry are involved in designing the survey, selecting a methodology, and developing fieldwork monitoring techniques. The product of their expertise allows us to study your customers and their behavior, as well as your competitors and their specific nature. We can test new products or marketing campaigns, locate a niche on the current market and discover new opportunities for your business.
Market Research and Analysis entails gathering all information relevant to launching a new product, brand or solution. We evaluate the size of the market, its operating principles, your main competitors and your clients. All this data is necessary to determine our visibility on the market, set specific goals and devise paths of development.
Sociological Studies focus on the interests, needs and desires of the society. We recommend this type of research in cases where one needs to study the behavior of specific groups or the society as a whole. The data is then viewed through the lens of business decision making, as well as to discover various social issues.
Customer Research keeps you consistently informed about your customers’ desires. Knowing this, you can provide them with the best customer experience possible. It is recommended to repeatedly measure various parameters of your brand – NPS, awareness, frequency of visit, etc.
Competitor Study helps you maintain the leading role on your market. This service arms you with a complete analysis of the competitive environment: pricing policies, production and customer behavior.
Service Audit (mystery shopper) is a way for you to accurately evaluate the quality of your own products and services. The value of such observation lies in the importance of controlling your presence on the market. Those who first discover their own weaknesses have the opportunity to quickly address them and fortify their competitive position.